Deal Sheet: 2026 RAV4 XSE AWD

Baxter Toyota of Lincoln · Lincoln, NE · VIN: JTM6CRAV4TJ009752

Negotiation Guide

Opening Offer

$43,019

Fair Price

$44,519

Walk Away Above

$44,628

• Recent buyers paid ~$564 above MSRP
• Sitting 66 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$39,817

Est. Invoice$40,712

Holdback (est.)$895

MSRP (Sticker)$44,738

Asking Price$44,738

Markup$0

Est. Dealer Margin on This Car$4,921

Percentile51% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$1,677

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,622

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