Deal Sheet: 2026 RAV4 XLE Premium AWD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTM6CRAV2TD326072

Negotiation Guide

Opening Offer

$39,680

Fair Price

$41,180

Walk Away Above

$41,147

• Recent buyers paid ~$477 above MSRP
• Sitting 44 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$36,591

Est. Invoice$37,414

Holdback (est.)$822

MSRP (Sticker)$41,114

Asking Price$41,413

Markup+$299

Est. Dealer Margin on This Car$4,822

Percentile63% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (RAV4)+$299

% Below MSRP0%

Avg Days to Sell39 days

Avg Sold Markup+$683

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