Deal Sheet: 2026 RAV4 XLE Premium AWD

Frank Fletcher Toyota · Joplin, MO · VIN: JTM6CRAV1TD326578

Negotiation Guide

Opening Offer

$39,731

Fair Price

$41,231

Walk Away Above

$41,275

• Recent buyers paid ~$477 above MSRP
• Sitting 52 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$36,773

Est. Invoice$37,599

Holdback (est.)$826

MSRP (Sticker)$41,318

Asking Price$41,318

Markup$0

Est. Dealer Margin on This Car$4,545

Percentile51% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$21

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$205

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