Negotiation Guide
Opening Offer
$119,121
Fair Price
$120,621
Walk Away Above
$120,582
- • Recent buyers paid ~$79 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$107,282
Est. Invoice$109,693
Holdback$2,411
MSRP (Sticker)$120,542
Asking Price$121,341
Markup+$799
Dealer Margin on This Car$14,059
Percentile79% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold185
Avg Markup+$79
Median Markup$0
Best Deal-$7,600
Worst Deal+$6,557
% Sold Below MSRP70%
Avg Days to Sell34 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$799
Avg Markup (LX)+$799
% Below MSRP0%
Avg Days to Sell23 days
Avg Sold Markup-$535
Price History
Jun 25, 2026$121,491 → $121,341(-$150)
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