Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVB5BRXT5048097

Negotiation Guide

Opening Offer

$60,622

Fair Price

$62,122

Walk Away Above

$62,450

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$55,873

Est. Invoice$57,129

Holdback (est.)$1,256

MSRP (Sticker)$62,779

Asking Price$62,959

Markup+$180

Est. Dealer Margin on This Car$7,086

Percentile75% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner Hybrid)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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