Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Jim Hudson Toyota · Irmo, SC · VIN: JTEVB5BRXT5041926

Negotiation Guide

Opening Offer

$63,372

Fair Price

$64,872

Walk Away Above

$65,524

• Recent buyers paid ~$669 below MSRP
• Sitting 98 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$58,897

Est. Invoice$60,220

Holdback (est.)$1,324

MSRP (Sticker)$66,176

Asking Price$67,771

Markup+$1,595

Est. Dealer Margin on This Car$8,874

Percentile94% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)+$1,555

Avg Markup (4Runner Hybrid)+$1,595

% Below MSRP3%

Avg Days to Sell38 days

Avg Sold Markup+$1,180

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