Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bob Johnson Toyota · Rochester, NY · VIN: JTEVB5BR9T5049015

Negotiation Guide

Opening Offer

$62,956

Fair Price

$64,456

Walk Away Above

$64,785

• Recent buyers paid ~$658 below MSRP

Price Breakdown

Est. Dealer Cost$57,951

Est. Invoice$59,254

Holdback (est.)$1,302

MSRP (Sticker)$65,114

Asking Price$65,114

Markup$0

Est. Dealer Margin on This Car$7,163

Percentile70% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup-$658

Median Markup$0

Best Deal-$6,854

Worst Deal+$10,780

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$29

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$179

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