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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Victory Toyota Barboursville · Barboursville, WV · VIN: JTEVB5BR9T5047670
Negotiation Guide
Opening Offer
$60,242
Fair Price
$61,742
Walk Away Above
$62,070
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$55,535
Est. Invoice$56,783
Holdback (est.)$1,248
MSRP (Sticker)$62,399
Asking Price$65,129
Markup+$2,730
Est. Dealer Margin on This Car$9,594
Percentile97% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,300
Avg Markup (4Runner Hybrid)-$579
% Below MSRP98%
Avg Days to Sell26 days
Avg Sold Markup-$882
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