Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Madisonville · Madisonville, KY · VIN: JTEVB5BR9T5041819

Negotiation Guide

Opening Offer

$62,038

Fair Price

$63,538

Walk Away Above

$64,316

• Recent buyers paid ~$658 below MSRP
• Sitting 119 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$57,934

Est. Invoice$59,236

Holdback (est.)$1,302

MSRP (Sticker)$65,094

Asking Price$63,993

Markup-$1,101

Est. Dealer Margin on This Car$6,059

Percentile25% of inventory is priced lower

Days on Lot119 days

What Others Paid (Last 30 Days)

Cars Sold1879

Avg Markup-$658

Median Markup$0

Best Deal-$6,854

Worst Deal+$10,780

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$713

Avg Markup (4Runner Hybrid)+$374

% Below MSRP66%

Avg Days to Sell32 days

Avg Sold Markup-$158

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