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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Wilde Toyota · West Allis, WI · VIN: JTEVB5BR8T5052181
Negotiation Guide
Opening Offer
$62,595
Fair Price
$64,095
Walk Away Above
$64,430
- • Recent buyers paid ~$669 below MSRP
Price Breakdown
Est. Dealer Cost$57,640
Est. Invoice$58,935
Holdback (est.)$1,295
MSRP (Sticker)$64,764
Asking Price$64,764
Markup$0
Est. Dealer Margin on This Car$7,124
Percentile70% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2103
Avg Markup-$669
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell50 days
Dealer Profile
Inventory360 vehicles
Avg Markup (All Models)-$515
Avg Markup (4Runner Hybrid)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$522
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