Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVB5BR8T5051063

Negotiation Guide

Opening Offer

$61,391

Fair Price

$62,891

Walk Away Above

$63,219

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$56,558

Est. Invoice$57,829

Holdback (est.)$1,271

MSRP (Sticker)$63,548

Asking Price$64,348

Markup+$800

Est. Dealer Margin on This Car$7,790

Percentile88% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner Hybrid)+$741

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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