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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Heiser Toyota · Milwaukee, WI · VIN: JTEVB5BR8T5050155
Negotiation Guide
Opening Offer
$61,337
Fair Price
$62,837
Walk Away Above
$63,165
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$56,510
Est. Invoice$57,780
Holdback (est.)$1,270
MSRP (Sticker)$63,494
Asking Price$63,494
Markup$0
Est. Dealer Margin on This Car$6,984
Percentile70% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$551
Avg Markup (4Runner Hybrid)-$862
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$393
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