Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR8T5042640

Negotiation Guide

Opening Offer

$62,967

Fair Price

$64,467

Walk Away Above

$65,004

• Recent buyers paid ~$669 below MSRP
• Sitting 81 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$58,332

Est. Invoice$59,643

Holdback (est.)$1,311

MSRP (Sticker)$65,542

Asking Price$65,542

Markup$0

Est. Dealer Margin on This Car$7,210

Percentile70% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner Hybrid)+$200

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

Cheaper 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD Inventory

Huntsville ToyotaHuntsville, TX

-$6,132$58,50076d

Huntsville ToyotaHuntsville, TX

-$6,119$58,50048d

Arlington ToyotaJacksonville, FL

-$5,866$57,182145d

Arlington ToyotaJacksonville, FL

-$5,866$58,232145d

Arlington ToyotaJacksonville, FL

-$5,866$57,83298d

Arlington ToyotaJacksonville, FL

-$5,866$57,83263d

Arlington ToyotaJacksonville, FL

-$5,866$57,83281d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$5,570$57,03297d

Toyota on EdensNorthbrook, IL

-$5,374$59,864145d

Damian Lillard ToyotaMcMinnville, OR

-$5,358$61,11610d