Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Serra Toyota of Decatur · Decatur, AL · VIN: JTEVB5BR8T5036711

Negotiation Guide

Opening Offer

$62,742

Fair Price

$64,242

Walk Away Above

$64,570

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$57,760

Est. Invoice$59,058

Holdback (est.)$1,298

MSRP (Sticker)$64,899

Asking Price$66,297

Markup+$1,398

Est. Dealer Margin on This Car$8,537

Percentile92% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)+$2,351

Avg Markup (4Runner Hybrid)+$1,398

% Below MSRP6%

Avg Days to Sell37 days

Avg Sold Markup+$995

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