Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Serra Toyota · Birmingham, AL · VIN: JTEVB5BR8T5035493

Negotiation Guide

Opening Offer

$62,674

Fair Price

$64,174

Walk Away Above

$65,137

• Recent buyers paid ~$669 below MSRP
• Sitting 145 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$58,828

Est. Invoice$60,150

Holdback (est.)$1,322

MSRP (Sticker)$66,099

Asking Price$66,094

Markup-$5

Est. Dealer Margin on This Car$7,266

Percentile31% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$334

Avg Markup (4Runner Hybrid)-$5

% Below MSRP85%

Avg Days to Sell25 days

Avg Sold Markup+$234

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