Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVB5BR7T5054004

Negotiation Guide

Opening Offer

$61,680

Fair Price

$63,180

Walk Away Above

$63,515

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$56,826

Est. Invoice$58,103

Holdback (est.)$1,277

MSRP (Sticker)$63,849

Dealer Add-Ons (DIA)+$399

Asking Price$64,497

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,671

Percentile84% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner Hybrid)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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