Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVB5BR7T5053399

Negotiation Guide

Opening Offer

$61,320

Fair Price

$62,820

Walk Away Above

$63,155

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$56,505

Est. Invoice$57,775

Holdback (est.)$1,270

MSRP (Sticker)$63,489

Asking Price$63,669

Markup+$180

Est. Dealer Margin on This Car$7,164

Percentile75% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner Hybrid)+$180

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup-$109

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