Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Sand Mountain Toyota · Albertville, AL · VIN: JTEVB5BR7T5052415

Negotiation Guide

Opening Offer

$64,122

Fair Price

$65,622

Walk Away Above

$65,957

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$58,999

Est. Invoice$60,325

Holdback (est.)$1,326

MSRP (Sticker)$66,291

Asking Price$66,291

Markup$0

Est. Dealer Margin on This Car$7,292

Percentile70% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$2

Avg Markup (4Runner Hybrid)-$98

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$19

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