Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Crown Toyota · Lawrence, KS · VIN: JTEVB5BR7T5046548

Negotiation Guide

Opening Offer

$58,835

Fair Price

$60,335

Walk Away Above

$60,670

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$54,294

Est. Invoice$55,514

Holdback (est.)$1,220

MSRP (Sticker)$61,004

Asking Price$61,603

Markup+$599

Est. Dealer Margin on This Car$7,309

Percentile84% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (4Runner Hybrid)+$662

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

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