Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Eastern Shore Toyota · Daphne, AL · VIN: JTEVB5BR7T5045660

Negotiation Guide

Opening Offer

$64,848

Fair Price

$66,348

Walk Away Above

$66,683

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$59,645

Est. Invoice$60,985

Holdback (est.)$1,340

MSRP (Sticker)$67,017

Asking Price$67,017

Markup$0

Est. Dealer Margin on This Car$7,372

Percentile70% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,280

Avg Markup (4Runner Hybrid)$0

% Below MSRP97%

Avg Days to Sell35 days

Avg Sold Markup-$1,237

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