Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Ken Ganley Toyota Akron · Akron, OH · VIN: JTEVB5BR7T5044136

Negotiation Guide

Opening Offer

$58,893

Fair Price

$60,393

Walk Away Above

$61,024

• Recent buyers paid ~$669 below MSRP
• Sitting 98 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$54,872

Est. Invoice$56,105

Holdback (est.)$1,233

MSRP (Sticker)$61,654

Asking Price$61,654

Markup$0

Est. Dealer Margin on This Car$6,782

Percentile70% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)+$2

Avg Markup (4Runner Hybrid)+$329

% Below MSRP99%

Avg Days to Sell27 days

Avg Sold Markup-$8

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