Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: JTEVB5BR7T5042306

Negotiation Guide

Opening Offer

$61,032

Fair Price

$62,532

Walk Away Above

$63,051

• Recent buyers paid ~$669 below MSRP
• Sitting 79 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$56,577

Est. Invoice$57,849

Holdback (est.)$1,271

MSRP (Sticker)$63,570

Asking Price$63,570

Markup$0

Est. Dealer Margin on This Car$6,993

Percentile70% of inventory is priced lower

Days on Lot79 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup+$18

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