Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVB5BR7T130CZ09

Negotiation Guide

Opening Offer

$62,335

Fair Price

$63,835

Walk Away Above

$64,170

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$57,409

Est. Invoice$58,699

Holdback (est.)$1,290

MSRP (Sticker)$64,504

Asking Price$64,684

Markup+$180

Est. Dealer Margin on This Car$7,275

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (4Runner Hybrid)-$871

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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