Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Carlson Toyota · Coon Rapids, MN · VIN: JTEVB5BR6T5052387

Negotiation Guide

Opening Offer

$62,322

Fair Price

$63,822

Walk Away Above

$64,150

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$57,386

Est. Invoice$58,676

Holdback (est.)$1,290

MSRP (Sticker)$64,479

Dealer Add-Ons (DIA)+$399

Asking Price$64,878

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,492

Percentile80% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)+$92

Avg Markup (4Runner Hybrid)+$399

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$110

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