Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVB5BR6T5050266

Negotiation Guide

Opening Offer

$62,281

Fair Price

$63,781

Walk Away Above

$64,109

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$57,350

Est. Invoice$58,639

Holdback (est.)$1,289

MSRP (Sticker)$64,438

Asking Price$63,788

Markup-$650

Est. Dealer Margin on This Car$6,438

Percentile28% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner Hybrid)+$741

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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