Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

East Madison Toyota · Madison, WI · VIN: JTEVB5BR6T5049697

Negotiation Guide

Opening Offer

$60,230

Fair Price

$61,730

Walk Away Above

$62,065

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$55,535

Est. Invoice$56,783

Holdback (est.)$1,248

MSRP (Sticker)$62,399

Asking Price$62,048

Markup-$351

Est. Dealer Margin on This Car$6,513

Percentile29% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$39

Avg Markup (4Runner Hybrid)+$446

% Below MSRP39%

Avg Days to Sell30 days

Avg Sold Markup-$160

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