Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: JTEVB5BR6T5046914

Negotiation Guide

Opening Offer

$61,212

Fair Price

$62,712

Walk Away Above

$63,040

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$56,398

Est. Invoice$57,666

Holdback (est.)$1,267

MSRP (Sticker)$63,369

Dealer Add-Ons (DIA)+$695

Asking Price$64,363

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,965

Percentile89% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (4Runner Hybrid)+$994

% Below MSRP13%

Avg Days to Sell54 days

Avg Sold Markup+$629

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