Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVB5BR6T5045746

Negotiation Guide

Opening Offer

$64,790

Fair Price

$66,290

Walk Away Above

$66,618

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$59,583

Est. Invoice$60,922

Holdback (est.)$1,339

MSRP (Sticker)$66,947

Asking Price$67,947

Markup+$1,000

Est. Dealer Margin on This Car$8,364

Percentile91% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$925

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