Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVB5BR6T5040675

Negotiation Guide

Opening Offer

$62,987

Fair Price

$64,487

Walk Away Above

$65,144

• Recent buyers paid ~$657 below MSRP
• Sitting 98 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$58,564

Est. Invoice$59,880

Holdback (est.)$1,316

MSRP (Sticker)$65,802

Asking Price$66,802

Markup+$1,000

Est. Dealer Margin on This Car$8,238

Percentile91% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$925

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