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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Gregg Young Toyota Ottumwa · Ottumwa, IA · VIN: JTEVB5BR5T5053935
Negotiation Guide
Opening Offer
$61,258
Fair Price
$62,758
Walk Away Above
$63,086
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$56,439
Est. Invoice$57,708
Holdback (est.)$1,268
MSRP (Sticker)$63,415
Dealer Add-Ons (DIA)+$339
Asking Price$63,754
Markup+$339
Markup includes $339 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,315
Percentile79% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$234
Avg Markup (4Runner Hybrid)+$339
% Below MSRP32%
Avg Days to Sell33 days
Avg Sold Markup+$44
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