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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Cherokee County Toyota · Canton, GA · VIN: JTEVB5BR5T5052140
Negotiation Guide
Opening Offer
$62,701
Fair Price
$64,201
Walk Away Above
$64,529
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$57,724
Est. Invoice$59,021
Holdback (est.)$1,297
MSRP (Sticker)$64,858
Asking Price$64,858
Markup$0
Est. Dealer Margin on This Car$7,134
Percentile70% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory291 vehicles
Avg Markup (All Models)-$525
Avg Markup (4Runner Hybrid)-$1,594
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$812
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