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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTEVB5BR5T5048606
Negotiation Guide
Opening Offer
$60,172
Fair Price
$61,672
Walk Away Above
$62,000
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$55,473
Est. Invoice$56,719
Holdback (est.)$1,247
MSRP (Sticker)$62,329
Asking Price$62,329
Markup$0
Est. Dealer Margin on This Car$6,856
Percentile70% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory253 vehicles
Avg Markup (All Models)-$408
Avg Markup (4Runner Hybrid)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$345
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