Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Luther Brookdale Toyota · Brooklyn Center, MN · VIN: JTEVB5BR5T5047696

Negotiation Guide

Opening Offer

$62,707

Fair Price

$64,207

Walk Away Above

$64,535

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$57,729

Est. Invoice$59,026

Holdback (est.)$1,297

MSRP (Sticker)$64,864

Dealer Add-Ons (DIA)+$399

Asking Price$65,263

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,534

Percentile80% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)+$284

Avg Markup (4Runner Hybrid)+$2,374

% Below MSRP7%

Avg Days to Sell28 days

Avg Sold Markup+$16

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