Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Wagner Toyota · McCook, NE · VIN: JTEVB5BR5T5041624

Negotiation Guide

Opening Offer

$60,696

Fair Price

$62,196

Walk Away Above

$62,980

• Recent buyers paid ~$657 below MSRP
• Sitting 119 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$56,750

Est. Invoice$58,025

Holdback (est.)$1,275

MSRP (Sticker)$63,764

Asking Price$63,764

Markup$0

Est. Dealer Margin on This Car$7,014

Percentile70% of inventory is priced lower

Days on Lot119 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$973

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$1,098

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