Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Jim Hudson Toyota · Irmo, SC · VIN: JTEVB5BR5T5038206

Negotiation Guide

Opening Offer

$63,780

Fair Price

$65,280

Walk Away Above

$65,608

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$58,684

Est. Invoice$60,003

Holdback (est.)$1,319

MSRP (Sticker)$65,937

Asking Price$67,532

Markup+$1,595

Est. Dealer Margin on This Car$8,848

Percentile94% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)+$1,555

Avg Markup (4Runner Hybrid)+$1,595

% Below MSRP3%

Avg Days to Sell40 days

Avg Sold Markup+$1,174

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