Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR5T5036066

Negotiation Guide

Opening Offer

$61,828

Fair Price

$63,328

Walk Away Above

$64,296

• Recent buyers paid ~$657 below MSRP
• Sitting 145 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$58,085

Est. Invoice$59,390

Holdback (est.)$1,305

MSRP (Sticker)$65,264

Dealer Add-Ons (DIA)+$1,595

Asking Price$67,358

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,273

Percentile97% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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