Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Midlands Toyota · Columbia, SC · VIN: JTEVB5BR5T5035385

Negotiation Guide

Opening Offer

$62,003

Fair Price

$63,503

Walk Away Above

$64,473

• Recent buyers paid ~$657 below MSRP
• Sitting 145 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$58,244

Est. Invoice$59,553

Holdback (est.)$1,309

MSRP (Sticker)$65,443

Asking Price$66,217

Markup+$774

Est. Dealer Margin on This Car$7,973

Percentile85% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory10 vehicles

Avg Markup (All Models)-$506

Avg Markup (4Runner Hybrid)+$774

% Below MSRP60%

Avg Days to Sell38 days

Avg Sold Markup-$213

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