Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR5T130CE22

Negotiation Guide

Opening Offer

$64,122

Fair Price

$65,622

Walk Away Above

$65,950

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$58,988

Est. Invoice$60,314

Holdback (est.)$1,326

MSRP (Sticker)$66,279

Dealer Add-Ons (DIA)+$1,595

Asking Price$68,373

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,385

Percentile97% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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