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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Toyota of Ashland · Ashland, KY · VIN: JTEVB5BR4T5052937
Negotiation Guide
Opening Offer
$63,172
Fair Price
$64,672
Walk Away Above
$65,000
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$58,143
Est. Invoice$59,449
Holdback (est.)$1,307
MSRP (Sticker)$65,329
Asking Price$65,329
Markup$0
Est. Dealer Margin on This Car$7,186
Percentile70% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$319
Avg Markup (4Runner Hybrid)$0
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$180
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