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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR4T5049472
Negotiation Guide
Opening Offer
$60,095
Fair Price
$61,595
Walk Away Above
$61,923
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$55,404
Est. Invoice$56,649
Holdback (est.)$1,245
MSRP (Sticker)$62,252
Asking Price$62,252
Markup$0
Est. Dealer Margin on This Car$6,848
Percentile70% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$941
Avg Markup (4Runner Hybrid)+$200
% Below MSRP85%
Avg Days to Sell21 days
Avg Sold Markup-$819
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