Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVB5BR4T5046040

Negotiation Guide

Opening Offer

$59,610

Fair Price

$61,110

Walk Away Above

$61,445

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$54,983

Est. Invoice$56,219

Holdback (est.)$1,236

MSRP (Sticker)$61,779

Asking Price$61,779

Markup$0

Est. Dealer Margin on This Car$6,796

Percentile70% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner Hybrid)-$11

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$86

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