Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Hertrich Toyota · Milford, DE · VIN: JTEVB5BR4T5045440

Negotiation Guide

Opening Offer

$61,353

Fair Price

$62,853

Walk Away Above

$63,430

• Recent buyers paid ~$669 below MSRP
• Sitting 88 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$56,967

Est. Invoice$58,247

Holdback (est.)$1,280

MSRP (Sticker)$64,008

Asking Price$64,008

Markup$0

Est. Dealer Margin on This Car$7,041

Percentile70% of inventory is priced lower

Days on Lot88 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$49

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$16

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