Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: JTEVB5BR4T5035572

Negotiation Guide

Opening Offer

$63,394

Fair Price

$64,894

Walk Away Above

$65,864

• Recent buyers paid ~$669 below MSRP
• Sitting 145 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$59,481

Est. Invoice$60,818

Holdback (est.)$1,337

MSRP (Sticker)$66,833

Asking Price$66,833

Markup$0

Est. Dealer Margin on This Car$7,352

Percentile70% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup+$5

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