Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Mark Jacobson Toyota · Durham, NC · VIN: JTEVB5BR3T5048376

Negotiation Guide

Opening Offer

$61,390

Fair Price

$62,890

Walk Away Above

$63,218

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$56,557

Est. Invoice$57,828

Holdback (est.)$1,271

MSRP (Sticker)$63,547

Dealer Add-Ons (DIA)+$499

Asking Price$64,944

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,387

Percentile92% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (4Runner Hybrid)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,060

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