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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Ourisman Toyota of Richmond · Richmond, VA · VIN: JTEVB5BR3T5048085
Negotiation Guide
Opening Offer
$61,410
Fair Price
$62,910
Walk Away Above
$63,245
- • Recent buyers paid ~$669 below MSRP
Price Breakdown
Est. Dealer Cost$56,585
Est. Invoice$57,857
Holdback (est.)$1,272
MSRP (Sticker)$63,579
Asking Price$63,478
Markup-$101
Est. Dealer Margin on This Car$6,893
Percentile30% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold2103
Avg Markup-$669
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell50 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)+$323
Avg Markup (4Runner Hybrid)+$1,165
% Below MSRP18%
Avg Days to Sell30 days
Avg Sold Markup+$184
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