Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Cannon Toyota · Vicksburg, MS · VIN: JTEVB5BR3T5044604

Negotiation Guide

Opening Offer

$61,517

Fair Price

$63,017

Walk Away Above

$63,352

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$56,681

Est. Invoice$57,954

Holdback (est.)$1,274

MSRP (Sticker)$63,686

Dealer Add-Ons (DIA)+$2,910

Asking Price$67,021

Markup+$3,335

Markup includes $2,910 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,340

Percentile98% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,308

Avg Markup (4Runner Hybrid)+$3,335

% Below MSRP1%

Avg Days to Sell22 days

Avg Sold Markup+$2,403

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