Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Bernardi Toyota · Framingham, MA · VIN: JTEVB5BR3T5043890

Negotiation Guide

Opening Offer

$59,504

Fair Price

$61,004

Walk Away Above

$61,657

• Recent buyers paid ~$669 below MSRP
• Sitting 101 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$55,455

Est. Invoice$56,701

Holdback (est.)$1,246

MSRP (Sticker)$62,309

Asking Price$62,309

Markup$0

Est. Dealer Margin on This Car$6,854

Percentile70% of inventory is priced lower

Days on Lot101 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$9

Avg Markup (4Runner Hybrid)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup+$3

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