Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR3T5036972

Negotiation Guide

Opening Offer

$59,724

Fair Price

$61,224

Walk Away Above

$61,559

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$55,085

Est. Invoice$56,323

Holdback (est.)$1,238

MSRP (Sticker)$61,893

Asking Price$61,893

Markup$0

Est. Dealer Margin on This Car$6,808

Percentile70% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner Hybrid)+$200

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

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