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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR2T5052550
Negotiation Guide
Opening Offer
$61,174
Fair Price
$62,674
Walk Away Above
$63,002
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$56,365
Est. Invoice$57,631
Holdback (est.)$1,267
MSRP (Sticker)$63,331
Asking Price$63,331
Markup$0
Est. Dealer Margin on This Car$6,966
Percentile70% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$941
Avg Markup (4Runner Hybrid)+$200
% Below MSRP85%
Avg Days to Sell21 days
Avg Sold Markup-$819
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