Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVB5BR2T5052273

Negotiation Guide

Opening Offer

$60,260

Fair Price

$61,760

Walk Away Above

$62,095

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$55,562

Est. Invoice$56,810

Holdback (est.)$1,249

MSRP (Sticker)$62,429

Asking Price$62,429

Markup$0

Est. Dealer Margin on This Car$6,867

Percentile70% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,013

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$696

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